Teacakes & Tells Partners with Travel and Hospitality for Cultural Storytelling
CHARLOTTE, NC (Oct. 29, 2024) – Teacakes & Tells Productions, a new production company specializing in cultural storytelling, launched today to create compelling content for the travel and hospitality industry. The company, founded by former local news producer Erin Giddens, collaborates with culture curators and preservers across the U.S. to share authentic stories that inspire exploration of local communities and regional traditions. Through these partnerships, Teacakes & Tells amplify diverse voices to reveal the full range of American culture.
Teacakes & Tells Productions is a unique team of seasoned journalists and filmmakers whose expertise identifies engaging narratives for various audiences. The team’s journalistic background allows them to provide a results-driven and people-centered approach to developing cultural content.
According to IBISWorld, domestic travel declined 5% in 2024 compared to the previous year. Amid economic uncertainty, Americans are intentional about where and how they spend their money and leisure time. A recent survey by travel search engine Skyscanner found 54% of respondents considered culture important when deciding on a destination, and that trend is expected to expand in 2025.
“American travelers want meaningful experiences – our goal is to produce creative work for our partners that empower their target audiences to choose their cities, communities and businesses,” said Erin Giddens, owner and executive producer.
Teacakes & Tells Productions is ready to meet the demand for regionally and locally-focused content that resonates with modern consumers. It offers services that blend in-depth journalism with innovative media techniques:
- Video – Promotional Campaigns, Documentaries, Short Films, Social Media Content
- Audio – Podcasts, Tour Guides
- Event Live Streaming – Festivals, Concerts, Conferences, etc.
- Writing – Scripts, Blogs, Social Media Copy
- Photography
“The U.S. is a beautiful country with a complex history. There’s still so much to discover about the various people and cultures,” said Giddens. She added, “At Teacakes & Tells, we don’t just share stories, we are involved in every step of the process with our partners – from research to publishing – to ensure our work accurately reflects their communities.”
Teacakes & Tells Productions is accepting partnerships with cultural organizations, tourism boards, hospitality businesses, and travel influencers looking to enhance their storytelling and audience engagement. For more information, visit teacakesandtells.com and contact stories@teacakesandtells.com. Follow the journey on Instagram, Tik Tok, and LinkedIn.
###
About Teacakes & Tells Productions:Teacakes & Tells Productions has specialized in cultural storytelling for the travel and hospitality industry since 2024. Based in Charlotte, NC, but operating across the U.S., the company blends in-depth journalism with innovative media techniques to create marketing and social media videos, podcasts, documentaries, and photography that encourage Americans to immerse in domestic travel. For more information, visit teacakesandtells.com.